Do the maths

Our Founderused this exact method to scale his own construction business to

Joel with his Vitrubuild construction team
$0,000,0007 figures

You should start getting good-quality leads within the first week of the system going live.

Examples of finished carpentry work

Carpentry

Decks & extensions

$480k

booked work / 90 days

≈ 2 extensions + 4 decks at typical job values

Examples of finished plumbing work

Plumbing

Hot water & filtration

$230k

booked work / 90 days

≈ 60–80 hot-water swaps, filtration & repair jobs

Examples of finished air conditioning work

Air conditioning

Splits & ducted

$150k

booked work / 90 days

≈ 10 ducted + 20 split installs

TheSora SolutionsGuarantee

  • More leads
  • Higher conversion rate

Positive ROI in 90 daysor every dollar back.

Terms & conditions apply.

Do I qualify?

It's a fit if…

You're serious about your business and you want to scale.

It's not a fit if…

You're happy staying exactly where you are.

In which case — no stress, this one's for you:

Bunnings WarehouseCareers →

If Sora could solve one thing for your business in the next 30 days, what would it be?

Joel personally reviews every enquiry.

Integrates with the tools trade business owners already use

  • Google
  • Stripe
  • Xero
  • MYOB
  • Afterpay
  • Zip
  • ServiceM8
  • Tradify
  • simPRO
  • Airtasker
  • Facebook
  • hipages
  • Master Builders Australia
  • Master Electricians Australia
  • Master Plumbers Australia
  • HIA
  • QBCC
Free, no obligation

See exactly where you're leaking money.

Free audit. We find the leaks and map the fix — more jobs, higher conversion.

A bucket of money leaking out, the spilled coins turning into a rising growth arrow — the leak found and fixed
What we build for you

One package. The whole sales system,built for you end to end.

A quick 30-minute call tells us where the leaks are — then we build every piece around how you already work, on the tools.

01

Quote like the business that wins the job.

Jobs aren't lost on price — they're lost on the quote. Yours sells you while you're on the tools.

Yours in week one
Branded quote presentation
“Why choose us” capability doc
Licence, insurance and process up front
Your best reviews surfaced in every quote
The conversion pack laid out — branded presentation folder, quote document, capability statement and business cards
02

Not a digital brochure — a conversion engine.

Built around your trade — fast, mobile-first, and wired to capture leads 24/7.

Live inside 30 days
Custom design for your trade and brand
Done-for-you copywriting
Mobile-first, fast, click-to-call
Conversion tracking wired in
A Sora-built site converting around the clock — leads captured 24/7.
03

Be the first name locals find.

Done properly so locals searching your trade in your area actually find you first.

Compounds month on month
Local keyword strategy
Google Business Profile optimisation
On-page and technical SEO
Service-area pages that rank
Found in Search, Maps and Business Profile — where locals actually look.
04

A custom ad strategy — built and managed, not boosted.

Campaigns built around the jobs you want more of, managed monthly. Ad spend goes straight to Google — never marked up.

Leads in weeks
Custom strategy around your best jobs
Campaign and keyword build
Monthly management and tuning
Transparent reporting
Campaigns built around your best jobs — tracked, reported, tuned.
05

Follow-ups that fire while you're on the tools.

Every lead replied to in 60 seconds, every quote chased, every missed call texted back — automatically.

Instant impact
60-second speed-to-lead reply
Day 3 / 7 / 14 quote follow-up
Missed-call text-back
Review requests after every job
Follow-ups, reviews and bookings fire automatically. 24/7.
06

Every lead, quote and follow-up — one place, set up for you.

Every lead, quote and follow-up in one place — plugged into the quoting software you already run.

Live in days
Unified inbox (SMS, email, FB, IG, Google)
Visual job pipeline
Plugs into ServiceM8 / Tradify / SimPRO
Mobile app + reporting dashboard
Every lead in one place. Nothing slips. Ever.

The software, included

The platform runs on GoHighLevel.

It's the engine behind every lead, quote and follow-up. With Sora it's built for you and included in your package — set up, wired in and handed over working.

GoHighLevel

Your platform

Set up for you

Included in your build

Who builds it

Meet Joel.

Built by a builder, not an agency floor.

Joel ran a building company before Sora — he's priced jobs at the kitchen table at 10pm and lost work to flashier quotes. Your build is done by him, and you talk to the person doing the work.

Watch how the system works — lead capture to booked job, under 2 minutes.

Preview

Click to watch with sound

The Sora Guarantee — the plain-English terms

If, within 90 days of your system going live, it hasn't produced a positive return — more booked work coming through the system than you've paid us — we refund every dollar of Sora fees: setup and monthly.

  • ·The fair-go conditions: the system has to be live, and you have to be answering the leads it sends you. We can't guarantee jobs you don't pick up the phone for.
  • ·Ad spend goes straight to Google — it's never ours, so it's not ours to refund.
  • ·The 90 days run from go-live (within 30 days of kickoff), not from signup.

That's it. No fine print beyond this box.

FAQ

The questions we get most.

+

What actually is the system?

Everything between the phone ringing and the job being won: a website that gets found and converts, our platform capturing every lead, automations chasing every quote, a branded quote pack that wins the comparison, and managed ads bringing the right jobs in. Built for you, wired into how you already work.
+

Do I have to change my quoting software?

No. Our platform plugs into the quoting software most trades already run — ServiceM8, Tradify, SimPRO and others. You keep quoting the way you quote; the system captures it and does the chasing.
+

Who builds it?

Joel — a former builder (Vitrubuild) who pivoted into this. It's hand-built by someone who's actually run a trade business, not handed to a junior overseas. You talk to the person doing the work.
+

I've been burned by an agency before. Why is this different?

Fair — most agencies don't understand trades and sell you ads with no system behind them. We build the system first: the quoting, the follow-up and the close that actually wins the jobs. We scope the whole build with you on the call, and there's no lock-in.
+

Do I have to sign a long contract?

No lock-in. We map the build on the call, you sign off on the scope, and you can stop whenever. Joel won't sell you something you don't need.
+

How much of my time does it take?

A 30-minute call to scope it, then we build. Once it's live it runs in the background — that's the whole point. It should give you evenings back, not take more.

If you've read this far,you've got the pitch.

Leave your details, then a 30-minute call with Joel to see if it's a fit. No pressure, no lock-in, no obligation.

Book a call →