For trade businesses stuck under $100k a month
It's not your work.It's your sales system.
You're doing $50–90k a month with a crew and you're flat out — but the jobs leak between the phone call and the yes. Lumpy leads, quotes scratched out at 10pm, no follow-up. We diagnose where your sales process leaks, then build the fix for you.
60-second quiz, then a 30-minute call with Joel. No obligation.
You've got the hard part right — the work.
The jobs aren't leaking on the tools. They're leaking between the phone call and the yes. Sound familiar?
The 10pm napkin quote
A number scribbled into a text after a full day on the tools. The business that sent a branded proposal wins the job.
No follow-up
Most quotes die quietly. Nobody chases them, so the warm ones go cold and sign with whoever called back.
Lumpy word-of-mouth
Great months, dead months. Referrals are gold but they don't scale on demand.
You look smaller than you are
Your work is better than your online presence says it is — and customers judge the presence first.
Reviews sitting idle
Plenty of happy customers, hardly any of them on Google. Nobody's asking.
Flying blind
No clear picture of which jobs, suburbs or lead sources actually make you money.
Every trade business we work with starts with at least three of these. None of them are fixed by working harder.
We diagnose your sales process.Then we build the fix — for you.
Your answers and a 30-minute call tell us where the leaks are. Then we set it all up around how you already work — you stay on the tools.
Quoting software, set up properly
ServiceM8 by default — or the tool you already use (Tradify, SimPRO, whatever runs your jobs). Templates, pricing, follow-up triggers: all configured, not just installed.
The four-asset sales pack
Most jobs aren't lost on price — they're lost on the quote. These four assets make you the obvious choice before prices are even compared.
Branded quote presentation
Your quotes go out as a proper, branded proposal — scope, price, payment schedule, start dates — not a number in a text.
Capability doc
A “why choose us” folder that travels with every quote: your licence, insurance, process and past work. It sells you while you're on the tools.
Automated follow-up
Day 3, day 7, day 14 — polite, personal-sounding nudges sent automatically, so warm quotes stop dying in someone's inbox.
Reviews kit
Every finished job triggers a review request, and your best reviews get surfaced in your quotes and on your site.
Follow-up that runs while you're on the tools
The day-3 nudge in this thread went out automatically — nobody at the business touched a phone. That's the difference between quoting a job and winning it: the quiet quotes get chased, every time, without you thinking about it.
Wired into a proper CRM under your brand — missed-call text-back, lead capture, pipeline — so nothing rings out and disappears.
Sales coaching, builder to builder
How to present the quote, when to call, what to say when they go quiet. Short, practical, from someone who's priced and won real building work — not a sales script written by a marketer.
Real systems. Real trade businesses.
Names withheld — these businesses compete in the same markets you do. The work is real.
Launched looking established from day one
Brand, website, branded quote pack, capability folder and a three-ad set — built before they'd done their first job under the new name. The quoting system you saw above is the one they send.
Six automations answering before he can
One operator, in the truck all day. His system runs the front desk — a 16-page website (perfect 100 Google SEO score) and six live automations:
- Speed-to-lead SMS — every enquiry gets an instant reply
- Missed-call text-back — rings out, texts back
- Quote follow-up drip — day 3, 7 and 14, automatically
- Recorded business line — every call captured
- 8-stage pipeline — every job visible, nothing forgotten
- Review requests on autopilot
Two ways in. Both done-for-you.
No “book a call to find out the price” games. This is what it costs, so the call can be about whether it's right for you.
The Sales System
For when leads exist but quotes go quiet — fix the quoting and the close.
+ $300/month
- Quoting software set up properly (ServiceM8 or yours)
- Branded quote presentation
- Capability / “why choose us” doc
- Automated follow-up sequence (day 3 / 7 / 14)
- Reviews kit — requests on autopilot
- CRM + missed-call text-back wiring
- Sales coaching, builder to builder
Sales System + Google Ads
For when leads and the close are broken — fill the pipe and fix the leak.
+ $500/month management
Ad spend is separate and on top — paid straight to Google, not to us. We'll recommend a budget for your trade and area on the call.
- Everything in The Sales System
- Google Ads account built properly — campaigns, keywords, tracking
- Managed monthly — budget guidance, ongoing tuning
- High-intent local searches pointed at your fixed quoting system
14-day go-live guarantee
Your system is live within 14 days of kickoff. A speed promise — not a results promise.
No lock-in
Month to month. Stop whenever. The system we built stays yours.
No fake promises
We don't guarantee results — your market and your work decide those. Anyone who does is having a lend of you.
Prices exclude GST. Software subscriptions (e.g. ServiceM8) are billed by the provider and stay in your name.
Free tool
Do you actually know what an hour of your time costs?
Most tradies charge a rate they guessed — and quietly work for free. Our True Cost Calculator works out your real cost per hour once vehicle, tools, insurance and admin are in. Unlock it free when you finish the quiz.
Unlock the calculator — take the quiz →Takes 60 seconds. The calculator opens as soon as you're booked in.
Your true hourly cost
$1▒▒/hr
See if it's a fit.
A few quick questions, then grab a 30-minute call with Joel. No obligation.
It's a fit if…
- You're doing $50–90k a month and you've got a crew
- You're flat out but still can't crack $100k consistently
- You've been burned by an agency that didn't get trades
- You want a system, not another person to manage
Probably not yet if…
- You're a solo van just getting started
- You're after a quick logo or a one-off flyer
- You want guaranteed results with zero involvement
- You're not ready to take on more of the right work
Step 1 of 7
Roughly what's your business turning over a month right now?
No spam. Joel personally reviews your answers before the call.
Joel will personally review your answers before the call.
Built by a builder, not an agency floor.
Joel ran a building company before he built Sora. He's priced jobs at the kitchen table at 10pm, lost work to flashier quotes, and built this system to fix exactly that. Your build is done by him — not handed to a junior overseas — and you talk to the person doing the work.
Your brand stays out front — Sora × your business, not another faceless agency badge.
Watch How Sora Works
A full walkthrough — lead capture to booked job, under 2 minutes.
Click to watch with sound
The questions we get most.
+What actually is the system?
+What does it cost?
+Is ad spend included in Option B?
+What's the 14-day guarantee?
+Who builds it?
+I've been burned by an agency before. Why is this different?
+Do I have to sign a long contract?
+How much of my time does it take?
If you've read this far,you've got the pitch.
Sixty seconds of questions, then a 30-minute call with Joel to see if it's a fit. No pressure, no lock-in, no obligation.
See if it's a fit →