We know the work
Joel came out of building — Vitrubuild before Sora. We're not a general agency that took on one trade client and wrote a case study about it. Trades and blue-collar is all we do.
One story everywhere
The strategy comes first: who you're for, what makes you different, and what we film. Then the website, the videos and the ads all tell the same story instead of three different ones.
Everything under one roof
Filming, website, Google Ads and Meta Ads — all in-house. You're not coordinating a videographer, a web developer and an ads agency who never speak to each other.
Common questions
What does Sora cost?
Our main package is $2,950 + GST per month with no setup fee and a three-month minimum. That covers monthly on-site filming, strategy and scripting, a custom website, and Google and Meta ads managed weekly. Ad spend is paid directly to the platforms on top.
What kind of businesses do you work with?
Serious, higher-ticket trade and blue-collar businesses — builders, carpenters, fabricators, roofers, renovators, and transport and civil operators. We're not a fit for callout or emergency work where the job is won on price.
Do I have to be in Newcastle?
No. We're Newcastle-based and film most easily across the Hunter, but we work with trade businesses around Australia.
Do you lock me into a long contract?
Three months minimum, then it's month to month. The three months exist because ads and video need that long to produce anything meaningful — not to trap anyone.
Next step »
No booking, no calendar. Leave your details and I'll call you myself — usually the same day.
Leave your details